Strategic Planning & Leadership
My responsibility was to create campaigns that not only aligned with the Bilt Rewards brand but also resonated with a diverse audience. My strategic vision involved transforming ordinary spaces into immersive brand experiences, capturing the attention of potential users and strengthening Bilt's brand presence in key locations across the country.
Design & Campaign Development
I directed the design and execution of our various marketing campaigns, each tailor-made for the specific environment they were intended for. The campaigns featured unique visual designs that adhered to Bilt's brand identity, embodying trust, modernity, and innovation. Whether it was Times Square's bustling landscape, the Wells Fargo Center arena's grandeur, or the ubiquity of Wells Fargo's branches and ATMs, each campaign was designed to leave a lasting impression.
Execution & Results
The implementation of these campaigns was a resounding success. Our takeover of Times Square drew widespread attention, the Wells Fargo Center branding initiative significantly boosted our visibility, and the nationwide ATM and branch campaign effectively reached potential users across different demographics. As a result of these campaigns, we experienced a 30% increase in brand recognition and a 20% uptick in new user registrations.
This project emphasizes my ability to strategize, design, and execute high-impact marketing campaigns that amplify brand presence and drive user engagement. It stands as a testament to the power of innovative design, strategic thinking, and effective leadership in turning marketing campaigns into powerful brand experiences.
