Strategic Planning & Brand Development:
Our vision for Vanto was to position it as a distinctive voice in the fashion eyewear industry. As such, our brand strategy centered around defining our commitment to quality, style, and customer satisfaction. The goal was to create a brand that encapsulated our aspiration to deliver fashion-forward eyewear without compromising comfort or quality.
Design & Execution:
Drawing from these strategic insights, I led the creation of Vanto's brand aesthetic. This included the careful selection of logo, typography, color palette, and visual elements, all of which were designed to evoke a sense of contemporary sophistication while also reflecting Vanto's commitment to craftsmanship and customer-centricity.
Results & Impact:
The debut of our brand identity set a strong foundation for Vanto's presence in the high-end eyewear market. In the first year, we achieved a 60% increase in brand recognition, contributing to a 35% surge in our customer base. Feedback from customers emphasized their affinity for our blend of contemporary design and top-tier craftsmanship.
This project reinforces my capability to merge strategic planning and design expertise to construct a strong brand that resonates with its audience. It serves as evidence of how thoughtful design can both engage customers and differentiate a brand in a crowded marketplace.
