Strategic Planning & Brand Development:
Embarking on this journey required a deep understanding of our roots and a clear vision of our place in the furniture industry. The mission was to create a brand that resonated with our unique offering of crafted Swedish designs, blending traditional practices with modern sensibilities.
Design & Execution:
With the insights from our strategic planning, I developed a distinct brand language for Myrsäter. The logo, typography, color scheme, and visual elements were thoughtfully chosen to represent our Swedish heritage, commitment to high-quality craftsmanship, and dedication to customer satisfaction. Every design decision was a careful balance between honoring our traditional roots and reflecting our modern approach.
Results & Impact:
The launch of our brand identity was a significant milestone for Myrsäter Group. Within the first year, brand recognition increased by 50%, and we saw a 40% growth in our customer base. Customer feedback was overwhelmingly positive, highlighting appreciation for the blend of traditional and modern aesthetics.
This initiative underscores my ability to leverage design and strategic thinking to create a brand that resonates with customers and stands out in the market. It is a testament to the power of well-thought-out design in shaping a brand's identity and driving its success.
